🚀 Viral Content

Why Content = Deal Flow

The truth is, content is all about testing. Nobody knows exactly which video is going to blow up until you publish it. That's why we split test, A/B test, and double down on what's trending.

What to Test

Memes

quick, funny, relatable.

Storytelling

personal stories, client stories, lessons.

6-Second B-Roll

the easiest format. You take existing clips of yourself, add overlay text, and let the text do the heavy lifting. (I'll attach my SOP for this below).

How to Generate Ideas

Use ChatGPT

"Give me 20 content ideas about [topic]." Pick the best 5 → test them.

Analyze Performance

See what worked best → make more content on that same topic from new angles.

Study Trends

Go to your Instagram feed / Explore tab and look at what's trending. Use the rip off & duplicate method (make your version, not a copy).

Hooks = Virality

Instagram, TikTok, and Facebook Reels all reward scroll-stopping hooks.

  • The goal is to increase 3-second watch time.
  • Hooks that create fear or negativity perform insanely well.
  • Example: "Stop using hashtags." vs. "3 tips for growth." (The first one wins every time.)

Consistency is King

I proved this was duplicatable by creating a brand new instagram account and deploying these methods. Within 2 weeks I had over 400,000 views, daily comments and DM's asking for more info. So it works, and it's duplicatable.

Start Small

Start with 1 post a day.

Scale Up

Move up to 3 posts a day once you have a system.

400K

Views in 2 Weeks

Proven results from a brand new account

3

Posts Per Day

Target frequency for maximum impact

Batching = Efficiency

Don't make videos one at a time. Batch them.

Action Steps

1

Generate Ideas

Pick 5 ideas using ChatGPT or Instagram trends.

2

Record and Edit

Record and edit them using:

  • CapCut (free app, easy editing, templates).
  • Instagram Native Editor (simple, great for quick text + music overlays).
3

Post Consistently

Post them consistently (start with 1/day → scale to 3/day).

4

Track Performance

Track which 2 videos perform best.

5

Create Variations

Create 3–5 variations of those top 2 ideas.

6

Repeat the Loop

Repeat this loop weekly to stack virality.